Monday, November 3, 2008

Sandy start to the Sony Ericsson Championships in Doha bay

Perhaps this was a glimpse of the future of tennis or maybe even a highlight of the present creative tennis promotions that feature top players playing on crazy courts, but the creativity of breath taking opportunities today’s stars get must have the past champions like Chris Evert wishing she was born a few decades later. A while back Andre Agassi hit with Federer on the rooftop of the only 7 star hotel called the Burj in Dubai. This time around it’s the ladies turn to hit in an exotic location, a desert island to be specific. Palm Island of the Arabian Gulf was staged for a tennis showdown when the only mise en scene was a purple and green tennis court built for the occasion for the two tennis belles, Ivanovic and Dementieva. Events like this are not only a great way to gain new fans but also to promote the sport itself, especially on the women’s side. The Championship is to start today, Nov. 4th.

Ivanovic & Dementieva in Doha, Qatar

Agassi & Federer atop the Burj in Dubai

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