"Me, Myself" and I

No, its not that movie with Jim Carrey featuring a whole 10 seconds of Anna Kournikova and no it is not the confession of a narcissist. It is news from the sports retail world. It is the name of Adidas's new ad campaign.

“The new Adidas philosophy of Me, Myself is inspiring to me because it shows women as individuals; that we are all athletes in our own right and that we all have things that we do differently whatever level of athlete we are,” said Ana Ivanovic about her new Adidas campaign that is going to be in print and broadcast. That campaign is called “Me, Myself’ and features text that explains the 30 minutes that athletes need to themselves to peak. "Ana, 30. Thirty minutes of 'me' time - it's what I need before I can meet my next challenge. Impossible is nothing." This sounds like a very good and inspiring campaign.

I really like the sound of this campaign. It’s a good example to kids, who often forget about what their 30 is all about. Unfortunately that can be a lot of things from brushing their teeth twice a day, to writing out flash cards for an exam, to stretching before and after practices. Taking away from this particular campaign, I think this will serve as a great reminder to kids particularly about their 30 mins of stretching before and after tennis. So many juniors skip this step because it is “boring”.

Newsflash, sports are about routine, at least in preparation. Unlike many truly routine sports like gymnastics and swimming, tennis at least is a game with many interesting nuances and unlimited time to turn things around, to ploy game plans and dissect opponents. But those opportunities don't come to those that don't take preparation seriously. Take some time to figure out your 30, Me, Myself.

If you have any questions regarding the charity, or how to donate tennis racquets, visit TennisRacquetsforKids.org